ABOUT US
WHO WE ARE
In an ever-changing market, today’s buyers and tenants are increasingly more sophisticated. Owners and landlords must be presented by the most knowledgeable professionals to justify the quality of the asset, its income, and future profitability.
We are neighborhood experts from Downtown/Central San Diego to North Country coastal. We understood the neighborhood dynamics that we work and live and maintain close relationships with clients and tenants to create multi-dimensional communities. We offer more exact results to our clients by allowing our professionals to focus on their individual areas of expertise and unique neighborhoods. We also maintain a dedicated analyst and support system specific to urban commercial assets from retail to office and multifamily.
TEAMING IS OUR KEY TO SUCCESS.
Building upon a five-decade legacy of Shaping San Diego's urban, mix-used experiences, the Urban-Property group provides unsurpassed leasing, sales, and advisory services to owners, investors, developers, and tenants. The Urban Property Group creates, optimizes, and protects value in and forges the next generation of local, vibrant streetscapes.
BILL SHRADER
Founder and President
- Investment sales & advisory
- Infill development & repositioning advisory
- Strategic leasing support & oversight
- 32 years in commercial real estate
- Lives in Rancho Santa Fe
Out of the office, you’ll find him:
On the golf course, at the beach, or playing pickleball
DAVID MAXWELL
Principal
- Landlord representation and consultation
- Urban San Diego retail and creative office
- 18 years in commercial real estate
- Lives in Point Loma
Out of the office, you’ll find him:
Snowboarding, running, or golfing
JOE BRADY
Principal
- Retail, mixed-use, development sales
- Infill development acquisition and advisory
- Repositioning advisory
- 16 years in commercial real estate
- Lives in Encinitas
Out of the office, you’ll find him:
Golfing, surfing, or traveling
SERENA PATTERSON
Principal
Out of the office, you’ll find her:
At the beach, hiking, or hanging out with family
LUKE HOLLER
Principal
- Retail and mixed-use properties west of I-5
- Property repositioning advisory
- Expansion of core San Diego tenants
- 8 years in commercial real estate
- Lives in Oceanside
Out of the office, you’ll find him:
Talking sports, surfing, drinking beer, or sailing
CHRISTIN GARNER
Transaction Manager
- Transaction management & project oversight
- Integrated marketing management
- Merchandising strategy and planning
- 6 years in commercial real estate
- Lives in Encinitas
Out of the office, you’ll find her:
Hiking, boating, or hanging out with family
ADDIE PINOMESA
Marketing Coordinator
- Marketing and listing management
- Preparation of communication materials
- Distribution of UPG listings
- 1 year in commercial real estate
- Lives in North Park
Out of the office, you’ll find her:
At the beach, spending time with family and bunnies, or hiking
GIVING BACK
COMMUNITY INVOLVEMENT
